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New trends from the ICE trade fair

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Lennart folder February 13, 2019

The most important European specialist fair in the gambling industry, which ICE in London, has just ended this year, brought together the essential actors on the market and offered an overview of current developments. The manufacturers presented a wealth of new games and technical innovations. It was striking trend for industry experts that the importance of sports betting increases significantly.

A view of the start of the Excel measuring space in London, where the ICE trade fair took place.

Big stage for Ozzy and Conan

The ICE was too this year Big stage for game premieres. netent released conan, the barbarian, and the indestructible ozzy osborne to the audience – both borrow their distinctive charisma in the future. hardrock veteran ozzy is part of a slot line in which netent is already With the slot machines Guns’ n Roses, Jimi Hendrix and Motörhead successful is. Raubein Conan appears in the Netent product range at the time, since the 71-year-old Arnold Schwarzenegger is thinking about giving the barbarians again in a new film-like 1982 and 1984.

Agent Blonde and Lara Croft sweep back

Microgaming announced that it would enrich the slot machine universe this year with a slot called Village People Macho Moves, a nostalgic excursion into the disco world of the 1970s. In addition to the return of agent Jane Blonde with the slot agent Jane Blonde Returns, Microgaming operates the revival of another legend: This year the adventurer Lara Croft appears in a slot machine for the third time. this time it is called lara croft temples and tombs. another innovation is the slot banana odyssey, which emerged from brainstorm sessions of game developers. microgaming was also able to celebrate a milestone at ice 2019: its progressive jackpot network has now flowed the total of one billion $ . according to the company, more than 30 happy winners have cracked high jackpots in the past three years alone.

“The network has ejected profits since 1999 that have changed lives, including thousands of five and six-digit sums.”John Coleman, CEO Microgaming

Looking for new customers

Equal With seven new titles, Wazdan came up. The software company from Cyprus relies great hopes on “Space Gems”, a slot that it considers to be massable with its “cosmic profits”. After the stars, the company reaches with two other games called Magic Stars 5 and Magic Stars 6. Perhaps she will stay in good memory for a boat trip, for which she invited to the Thames. Evolution Gaming wants to address new customer groups with deal or no deal live. The game after the TV profit show of the same name, known in USA from SAT.1, runs continuously in a studio in the version of the Live Casinos provider with video streaming. The viewer can interact with the studio in the search for high cash prizes.

Attention for USA

This year, the outstanding regulation of the legal framework for online gambling in USA also played a role in the conferences that accompanied the fair. The Federal Republic receives greater attention in the industryBecause after the United Kingdom has been deployed, it should develop into the largest Gambling market in the European Union. Latin America is also considered a growth market. Other conference topics included payment methods and cryptocurrencies, artificial intelligence and eSports. In the specialist discussions, the fear became clear that the industry could be exposed to further advertising restrictions in Europe, the USA and Australia.

Meaning of sports betting grown

The rapid development of eSport inspires the betting business. sports information services (sis) drew the attention of visitors to his new development competitive gaming, a betting channel that is tailored to computer games. the shape and course of the approximately 15,000 competitions he offers every year allow to set every three to five minutes. with almost 500 participants from the competition, this segment was one of the most represented on the ice this year. sbtech surprised with one Platform for flexible use of jackpots in sports betting and casino games And had them presented by Box-Champion Tyson Fury, Wladimir Klitschko and Soon the challenger of world champion Deontay Wilderother athletes took part in the fair area, which also included a specialist conference for experts in affiliate marketing. colombian football star carlos valderrama, for example, appeared there, ambassador of the code brand. it is a heavyweight in the business with casinos, arcades, betting shops and sports betting terminals in spain, USA and latin america. other athletes took part in the fair area, which also included a specialist conference for experts in affiliate marketingother athletes took part in the fair area, which also included a specialist conference for experts in affiliate marketing. colombian football star carlos valderrama, for example, appeared there, ambassador of the code brand. it is a heavyweight in the business with casinos, arcades, betting shops and sports betting terminals in spain, USA and latin america. colombian football star carlos valderrama, for example, appeared there, ambassador of the code brandother athletes took part in the fair area, which also included a specialist conference for experts in affiliate marketing. colombian football star carlos valderrama, for example, appeared there, ambassador of the code brand. it is a heavyweight in the business with casinos, arcades, betting shops and sports betting terminals in spain, USA and latin america. it is a heavyweight in the business with casinos, arcades, betting shops and sports betting terminals in spain, USA and latin americaother athletes took part in the fair area, which also included a specialist conference for experts in affiliate marketing. colombian football star carlos valderrama, for example, appeared there, ambassador of the code brand. it is a heavyweight in the business with casinos, arcades, betting shops and sports betting terminals in spain, USA and latin america.

The ICE in 2019 held a bad surprise for the betting provider Bet365: trade fair visitors pointed out that a second exhibitor named Betio showed an almost identical company appearance and deceptively similar products. Bet365 initiated legal steps for suspected plagiarismthe fair closed its doors on february 7 after three days. the fair closed its doors on february 7 after three daysthe fair closed its doors on february 7 after three days. The next ICE will take place in London again next year in early February.