Red-Weiß Koblenz: Mercury as a sponsor

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Maximilian Deininger 2. November 2020

The Gauselmann Group with its well-known Merkur sun will now act as a stadium and jerseys by the regional league Rot-Weiß Koblenz. This was recently announced in a press release from the Gauselmann Group. Rot-Weiß Koblenz is the highly class football club in Koblenz and is currently active in the regional league Südwest. There the club is fighting for relegation, but with the new sponsorship capital, it should have a good chance of keeping the league. For the Gauselmann Group, the sponsorship engagement at Rot-Weiß Koblenz is another component in the strategy to strengthen its own national sports betting area, in which the group of companies has been involved in a long time to depend on the known gaming machines with the To reduce Mercury sun.

The Gauselmann Group with its well-known Merkur sun will now act as a stadium and jerseys by the regional league Rot-Weiß Koblenz. ((©planet_fox/Pixabay)

Gauselmann is expanding sports betting strategy

die Gauselmann Group is known in USA, but also in many other countries around the world primarily for a symbol: the yellow-radiant Mercury sun, which is usually on the rotating rollers of slot machines, even if this is more likely to be implemented these days.

In the future, the Merkur sun will also be found in amateur sports, albeit in the high-class one. Because as was recently published in a press release by Rot-Weiß Koblenz, the association from the Regionalliga Südwest with the Gauselmann Group has been a friend and certainly financially strong sponsorship partner Fishing, and this is currently needed by Rot-Weiß Koblenz, after all, the relegation for the regional league is at stake.

“We are very grateful to the Gauselmann Group and look forward to working with such a sports enthusiast and successful company. In the current situation, it is not easy to find a main sponsor. Now it is important to kneel in and the big goal of staying in the class! ”Chris Noll, Sports board at Rot-Weiß Koblenz, Press release from Rot-Weiß Koblenz

For the Gauselmann Group on the other hand, the new sponsorship deal, which is initially limited to one year, is another component in the project when staying in the class The national commitment in the sports betting segment to expand. Just after the market competition was increasingly active in subclass football sport, sees the Gauselmann Group in the pressure.

The Gauselmann group and sports betting. Contrary to what is often assumed, the Gauselmann Group has been working in the sports betting segment since 2005, not only within the American Federal Republic, but also abroad. The main markets exist in USA, Austria, Denmark, Belgium and especially Poland, where the sports betting business has been particularly flourishing in recent times.

Regional football popular with an important customer group

For the Gauselmann Group, regional football is extremely important, as is Dieter Kuhlmann, Board in the area of play operations at the Gauselmann Group. Sports sponsorship, especially in regional subclass football, is of outstanding importance for sports betting companies in USA.

“Football and especially regional football are very popular with our customers. And since we operate some arcades in the Koblenz area and are also active in the sports competition, the commitment at Rot-Weiß fits our concept well. ”Dieter Kuhlmann, Board of the Gauselmann Group, Board of Directors, Press release from the Gauselmann Group

In general, the Gauselmann Group is also as Sustainable and region -promoting company often appeared. Often with financial means from the “Paul and Karin Gauselmann Foundation”, the Gauselmann Group promotes sports projects, tournaments are launched and much more.

The fact that in this case there was a cooperation with Rot-Weiß Koblenz, something needed something else. The well -known Koblenz entrepreneur Pit Arndt Namely, it was the connection between the Gauselmann Group’s management days and the sports club, as he did not proudly announced.

“It is a great pleasure for me to have established this connection. I wish both sides every success with the partnership. ”Pit Arndt, well -known Koblenz entrepreneur, Press release from the Gauselmann Group