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Ice London 2019: Mass starts in February

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Lennart folder January 29, 2019

As every year, the time has finally come again at the beginning of 2019: In London, fans of and companies from the game industry can look forward to marveling at the greatest innovations and future trends from areas such as online gambling, lottery, betting, bingo and much more. The international exhibition of the game industry is already taking place on the Excel site in London at the beginning of February. This year you can even look forward to American exhibitors.

Colorful, impressive and with a very special exposure – experienced visitors know the ICE, which will shine again in colorful colors in 2019.

ICE: Unlocated successfully since 1990!

As is known, pretty much all industries have their own events and trade fairs, which usually only address specialist groups and are rarely interesting for a broad mass. It certainly looks a little different at the international exhibition of the game industry, which already For 29 years now, people of all ages have been attracting for 29 years. We are of course talking about the Gaming Messe ICE, which will take place from February 5th to February 7th at the Excel exhibition center in London.

An insight into the ICE in London from 2016. The visitors are offered a wide range of entertainment. Online casinos, large casinos, developers of video slot games, lottery and bingo providers or online payment service providers-they will all be found in the English capital in early February and of course not only visitors from the B2B- Inspire segment. Because of course players or simply want to find out more from the fascination of gambling enthusiastic people, which will be expected from the gambling industry in the coming years. Good to knowwhether new records can also be expected in 2019 cannot yet be predicted, but the last year has shown how big the broad interest in the innovations in the game industry is now: with over 30,0,000 visitors from 130 countries, the influx was as great as never before since the ice took place in 1990. the excel measuring grounds are one of the most modern exhibition locations across europe-and one of the youngest. because the over 400,000 square meter plot of land was only opened at the turn of the millennium and has been offering plenty of space for exhibitors of all industries with its two large exhibition halls. in 2012, the excel was even the venue for various competitions of the olympic games, including the sports table tennis, boxes or fencing and weightlifting! whether new records can also be expected in 2019 cannot yet be predicted, but the last year has shown how big the broad interest in the innovations in the game industry is nowwhether new records can also be expected in 2019 cannot yet be predicted, but the last year has shown how big the broad interest in the innovations in the game industry is now: with over 30,0,000 visitors from 130 countries, the influx was as great as never before since the ice took place in 1990. with over 30,0,000 visitors from 130 countries, the influx was as great as never before since the ice took place in 1990.

Exhibitor from all over the world

The variety of exhibitors will increase this year. They come from a wide variety of nations and serve a wide variety of industries. Great Britain is enthroned with 124 exhibitors at the top, followed by Malta (61 exhibitors) and the USA (29 exhibitors). The area of betting, especially the sports betting sector, is one of the most powerful industries represented on the ICE. Around 250 betting and additional 234 bookmakers with a focus on Sports betting there are honor at the fair. The second strongest faction are providers of mobile gambling solutions. In third place is the bingo sector with 142 exhibitors.

American exhibitors on site

Most American companies from the gaming sector also cannot miss the ICE 2019. With 17 companies, the fourth exhibitors come from USA. Among them contain as sonorous names as the Gauselmann Group with their well-known subsidiary Merkur or Bally Wulff and the ISA Guide information service. From our neighboring country Austria, Novomatic will be an industry heavyweight as well as friablar from Switzerland. The payment providers also come from USA Wirecard or JCM Europe.

Conference accompanies ICE 2019

At ICE 2019, visitors not only get a breathtaking insight into the innovations of the gambling industry. The organizers of the fair also offer an event series (ICE VOX). Overall seven conferences Visitors can find out more deeply on special topics and trends. So the trade fair visitors have the selection between the topics:

  • Cyber crime and security
  • eSports
  • Casino International
  • Lotteries
  • State of global regulation
  • Advertising and marketing
  • Artificial intelligence (AI)

Especially the subject area “Artificial Intelligence” illustrates that the organizers of the ICE also deal with the latest technologies and promising trends and offer them a corresponding forum at the fair. The topics “Efficient Management of Online and Offline Casinos”, “Handling of state regulatory efforts” and the steadily gaining in importance “eSports” are also sufficient during the conference. The lectures are also given by known and significant industry representatives. The ICE again offers a colorful program with all kinds of innovations and surprises as well as a pronounced entertainment program for trade fair visitors.