Full of success: Ice London 2023

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Peter Brandt 25. April 2023

After a two -year break, the ICE London celebrated a successful comeback this year. Visitors from a total of 158 countries had registered for the famous gaming fair in the English capital. Clarion Gaming, the organizer of the Expo, was very satisfied with the huge rush and was already looking at the edition with one eye next year.

The exhibitors used the big stage of the ICE to present new applications and products such as slots. ((© djedj/pixabay)

Fulminantes Comeback nach Corona

The Coronavirus dominated The global has happened in the past two years And installed a state of emergency that affected every single aspect of life. Everyday activities were suddenly no longer possible due to pandemic. A visit to the cinema, restaurant or in a pub was just as taboo as trade fairs and similar events. Accordingly, the ICE London had been forced to do its To keep the gates in the “Excel” closed. Now, however, the famous gambling expo gave After a shift in the appointment Your comeback in the English capital – with success.

ExCeL. The gigantic exhibition center has been the home of the ICE for several years and is located near London city center. The structure and structure of the event facility enables the gaming fair flexible planning, so that a large number of exhibitors can be accommodated. The Excel is also an ideal location for visitors, as it is in the immediate vicinity of the London City Airport.

In view of the gigantic number of visitors, Clarion Gaming was full of euphoria. The organizer published the most important and relevant statistics around the Expo on the ICE homepage. Visitors from 158 countries sat down, which corresponded to a 300 percent increase compared to the edition in 2019. The overall visits could be visited Marvel at 410 exhibitors from 59 nationsthat presented their latest products and applications.

Clarion Gaming particularly emphasized the special networking of the visitors and exhibitors who specially created “My Ice Gateway” app ran. The application acted as a supporting digital tool and enabled direct communication among all participants. Almost 5,000 meetings were agreed via the app during the three -day event.

Cancellation overshade fair

This year’s ICE was able to look forward to a large number of visitors, but in advance, many established industry players announced that it would not be able to attend the fair this year. Corresponding There were no big names of the industry in the English capital.

With Merkur Gaming, one of the largest American gambling brands in the ICE stayed away. The subsidiary of the Gauselmann Group justified their abstinence on the one hand with the continued existing danger of the coronavirus. On the other hand, the full schedule did not allow participation in this year’s gaming fair.

In addition to Merkur Gaming, the trade fair visitors could not find TCS John Huxley Europe Ltd., Scientific Games, Novomatic and Zitro Games in Excel. The well-known industrial representatives justified their long-distance staying like Merkur with the non-banned Corona risk and the respective appointment situation. In addition, some companies make the logistical effort is impossible to participate.

Stage for start-ups. Despite the many cancellations of established industry sizes, there was a lot to experience and discover for ICE visitors. Among other things, the newcomers of the global gambling industry ensured this. Traditionally, many start-ups take the opportunity to present themselves to a large audience.

No trace of boredom

Both the exhibitors and the organizer Clarion Gaming came up with a lot for the comeback of the ICE. Accordingly, boredom did not occur among the visitors. Campaign #Myicestory promoted before the actual fair, which was an essential part of the entertainment program. Visitors should be their shot through the hashtag Share photos on social media And generate reach.

The participants of the social media campaign had the chance of one Amazon voucher worth £ 1,000 sterling. To do this, your own photo had to reach most likes on the respective platform.

Jeanette Gilbert, head of the marketing department at Clarion Gaming, had previously explained in the run -up to the fair via the press release which intention was used to create the campaign:

“This year we celebrate the Global Community get -together at Ice London. For this reason, we want to present our visitors to a challenge for the first time in the history of the fair. We ask all members of the industry to share their photos that best represent their trip on the ICE. ”Jeanette Gilbert, Marketingdirektorin bei Clarion Gaming Official press release from ICE London