Canada: MGM launches online offer

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Peter Brandt 13. April 2023

MGM Resorts drives its expansion plans and has launched an online offer in Canada. The gaming group recently announced this on its own homepage by press release. For the activities on the Canadian gaming market, the company has launched a new brand that is called BetmGM and includes a sports betting and casino offer.

This month, a new law has come into force in Canada that controlled and regulated the online gambling market in the country. ((© Praveen Kumar Nandagiri/Unsplash)

BetMGM in Ontario

On April 4, 2023, the digital gaming market in Canada opened its gates for licensed providers and operators. In addition to many other industry representatives, MGM Resorts also followed the reputation of the newly regulated gaming market and has launched the BetMGM brand in Ontario. According to the press release, the sub -brand of the gambling group symbolizes an entrepreneurial milestone, since the market entry in Canada The first international activity is. To date, MGM was only on the home Gambling market in the United States active.

Adam Greenblatt, CEO from Betmgm, explains:

“Today is an important milestone for BetMGM and a significant moment for all sports fans and online players in Ontario. We are very confident that our customers in Canada will enjoy the unique, interactive and first -class gaming experience that we offer with BetMGM. ”Adam Greenblatt, CEO von BetMGM Official press release from MGM Resorts

With BetMGM, a total of 13 different gambling groups in Canada are currently active, which had already tried an official license in the run-up to regulating the local online market. The competition is correspondingly large on the baptismal market in the North American country. BetmGM has Cooperation with famous and popular athletes closed.

Family C House Y member Canada One of the most popular sports in the course of the testimonal acquisition mainly personalities and Icons from the ice hockey world in focus. The absolute top -class carets with whom BetMGM has entered into include Wayne Gretzky, member of the Hall of Fame, and Connor McDavid, captain of the Edmonton Oilers. Both are to be integrated into future advertising and marketing campaigns.

Casino & sports betting in focus

The online gambling offer from BetMGM mainly includes casino games and sports betting. The Canadian player community has the option of placing bets on a large selection of sports events. In the casino area, the players have a potpourri of slot machines, progressive jackpots, slot tournaments, blackjack and roulette.

On the other hand, online poker, which is also included in the BetMGM offer, is a big surprise. Already in the run -up to the launch, the signs had compressed that the gaming brand come up with a separate poker area becomes. For example, a welcome freeroll was announced on the landing page of the website.

Poker offer from MGM. MGM resorts are considered an all -rounder in the gambling industry. The group offers almost all popular and common gambling – including poker. With the online poker offer in Canada, MGM does not enter new territory, but comes with sufficient experience. The company is putting an online poker room in New Jersey, Michigan and Pennsylvania.

Competition strikes itself

One of the biggest competitors of BetMGM on the Canadian online gambling market is undoubtedly flutter entertainment. The Big Player in the industry also endeavored to a license at an early stage and entered the freshly regulated market on time on April 4th. Flutter is with his Known Fanduel brand startedthat offers both digital sports betting and casino games. Both segments can be reached both by browser and the app for the Canadian player.

Flutter apparently hopes for a large influx in Canada and has over one Multi -year deal with the local sports medium TSN put in position accordingly. The partnership enables Flutter to provide its own customers exclusive content and betting odds.

Evolution Gaming has also started his activities in Canada with similarly commitment. The Maltese gambling group is One of the most sought -after providers in the industry And in the future, many of the gambling providers licensed in Canada. For example, LeoVegas, Rush Street Interactive, Scorebet and also BetMGM use the European live casino portfolio from the renowned software provider. As a result, the player community enjoys live table games, games shows and exclusive slots.

Glücksspiell license. Both providers and evolution gaming and providers such as BetmGM all have an official happiness in the Canadian province of Ontario. Without such a license, the respective companies should not operate on the local online market. The licenses are issued by the responsible gambling supervision, which is called “Alcohol and Gaming Commission of Ontario” (AGCO).