Bwin is the new partner of the UEFA

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Maximilian Deininger 13. September 2021

The sports betting provider Bwin has received a long -term partnership with the UEFA. As the European Football Association announced by press release, the cooperation refers to UEFA Europa League and the newly founded UEFA Europa Conference League. Through the deal, BWIN is able to use and publish the content and film material of both competitions on their own platforms. UEFA, on the other hand, hopes for more integrity in the sports betting sector and a stronger presence against game manipulations.

As one of the largest sports betting providers in the industry, BWIN has already received numerous partnerships in professional football – including Real Madrid. ((© Jonono / Pixabay)

Fight against game manipulation

The partnership between Entain, the parent company of Bwin, and the UEFA According to official information about the next three seasons (2021-2024). Nevertheless, there is economic interests behind the cooperation between the two parties, the UEFA said about the press release that the partnership enables the football association more openly with the growing Sports betting industry to get in touch. This ensures better access to market -specific information – both from a commercial and sporting point of view.

The focus is on the fight against any kind of Game manipulation, which, according to the UEFA, can be intensified with Bwin thanks to the deal. The internal expert and investigative unit would receive new insights into the industry through the cooperation and would have the opportunity to develop further. In addition, the UEFA examines the specially collected competitive data for the sports betting sector to use more Transparency and trust in the industry to accomplish. In view of the potential that the partnership brings with it, Guy-Laurent Epstein, Marketing Director of UEFA, shows up euphoric:

“We are pleased to have won Bwin as the first official sports betting partner for our competitions […]. As a brand that defines themselves through with the fans and their passion for football and clubs across Europe, Bwin fits perfectly with our competitions. ”Guy-Laurent Epstein, Marketing director of UEFA, Official press release from UEFA

Exclusive rights for BWIN

With the partnership, Bwin not only supports football and responsible sports betting all over the world, but also Also enjoys exclusive special rights. These include both the UEFA Europa League and the UEFA Europa Conference League. The latter competitions were only founded and celebrates its premiere season this season.

Worldwide presence. From the group phase, a total of 64 teams from 35 of the 55 UEFA member associations take part in the group phase in both competitions. Since all games are transferred worldwide, BWIN can hope for a worldwide presence of their own brand.

As an official sports betting partner, Bwin will have a high radiance in the two competitions. Through extensive gang advertising, advertisements on websites and by permanent integration on social media platforms Enjoy high visibility.

The sponsoring deal also includes transmission rights for both tournaments. So can bwin Use the content and film material of the games as desired And integrate on your own platforms. Furthermore, the sports betting provider allows you to sell tickets, travel offers and accommodations in the respective locations via UEFA to their own customers. Stephan Heilmann, Managing Director Europe from Entain, indicates in this regard:

“We are proud to be among other large international brands of official partners of the UEFA Europa League and the UEFA Europa Conference League. The partnership will offer a number of exciting opportunities to improve our offer for our customers and create unique new experiences and content. It offers Bwin an impressive platform to reach fans in regulated sports betting markets around the world. In addition, our unprecedented combination of the best product and the most responsible environment for bets is underlined. ”Stephan Heilmann, Managing Director Europa von Entain, Official press release from UEFA

Radiation in professional football

The partnership between UEFA and BWIN is not the first well -known cooperation between the sports betting provider in professional football. The group has always been one An integral part of the marketing landscape And has already sponsored a number of professional clubs. Prestigious clubs and heavyweights of European football such as FC Bayern Munich or Real Madrid have been partners of the sports betting provider in the past.

Expertise. Due to his many years of activities, Bwin has built up a very good image within professional football. The provider stands for responsible and integer bets both in the football business and within the sports betting sector. The expertise obtained from this is an important factor for UEFA as part of the cooperation.