Boylesports becomes a jersey sponsor

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Peter Brandt 28. August 2020

The English second division team Coventry City FC announced the Irish bookmaker Boylesports as a new jerseys. In an official statement, the Sky Blues, as the team is also called, welcomed the Irish sports betting provider that rapidly growing in Great Britain. The contract as a jersey sponsor with boysports is initially valid for the coming season. Although no information about the financial scope of the partnership has yet become known, but the association said in its statement that it has been the most lucrative sponsorship contract for almost 10 years. The fact that such a big partner could be found is also thanks to the promotion to the second highest English division last year.

The Irish bookmaker Boylesport is now becoming the new jersey sponsor of the English second division club Coventry City FC. ((¡GOLMOL/IMURE/IRUR.)

Important part in the sponsorship area

The jersey advertising occupies one of the most important areas in sponsorship. In addition to a possible stadium name and gang advertising, the placement of a sponsor on the chest of the playing players is probably the most effective advertising area. The collaboration between Coventry City FC and the Irish bookmaker Boylesports as a new jerseys lies primarily in the sovereign promotion to the second highest English division that Sky Bet Championship, justified. Larger transfers, rising salaries and an increased need for training infrastructure cannot be covered exclusively by stadium income and TV money. Lucrative sponsorship deals Are there a duty, like Dave Boddy, CEO from Coventry City, knows:

“We are very happy to welcome Boylesports in Coventry City as a new jerseys and main club partners. This is an important deal for the football club and will be urgently needed and important to the club, which contributes to this, Mark Robins [coach of Coventry. Note d. Red.] And to support the team in preparing for the upcoming championship season. ”Dave Boddy, CEO vom Coventry City FC, Official statement on the club website

However, sponsorship contracts with gambling providers in British professional football are always under discussion. Dave Boddy confirmed that this discussion was previously conducted within the club. Protection against gambling addiction from spectators and club members is therefore always the top priority. However, corresponding signals also came here on the part of the bookmaker Boylesport. The collaboration should be responsible and tight so that the Gambling advertising in a responsible way take place. Among other things, this excludes the placement on children’s jerseys. However, the truth also includes that this point has been determined by the advertising regulations for years.

Who is behind the name Boylesports? Boylesports is the largest independent sports betting provider in Ireland. The gambling company was founded in 1982 by John Boyle. Boylesports in Dundalk, County Louth in Ireland, is headquartered. In the meantime, the company can fall back on more than 300 retail branches in Ireland and Great Britain. The offer of the land-based sports betting offices has a comprehensive online offer consisting of online sports betting and an online casino area including bingo, poker and lottery offers. Last year alone, Boylesports took over 13 other betting shops in the English Midlands. In total there are already 19 in this region. There are 3 sports betting facilities in Coventry. This development is also closely associated with increasing sponsorship in English professional football. In addition to the new contract as a jersey sponsor at Coventry City FC, Boylesports is already active in another English second division team as the main sponsor, the Birmingham City FC. The increasing collaborations serve the Irish bookmaker for further expansion in Great Britain.

Cooperation between English football clubs and gambling providers called

Sponsoring in football has an outstanding meaning. However, the focus of critics is always the focus of clubs. This is also the case in England. In the recent past, the discussions even led to the demand of a Prohibition of gambling advertising in professional football Through an initiative for player protection, the British All Party Parliagenary Group on Gambling-Related Harm.

Public attention and media pressure at the Welsh Club Swansea City recently led the Cooperation with the bookmaker Yobet dissolved became. The association commented on this step on the club’s homepage that from now on children and young people could also safely wear the same jerseys as the men’s team.