Betway sponsors Hamburg Open

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Maximilian Deininger 3. June 2023

Betway has expanded his partnership with the Hamburg European Open and intensified the collaboration. The organizers of the tennis tournament announced this by press release. With the deal, the British bookmaker supports European tennis, which has been struggling with financial bottlenecks since Corona Pandemic.

This year’s Hamburg European Open will take place from July 16 to 24 at the Hamburg Rothenbaum. ((© Claudio Testa/UNSPLASH)

Extension of engagement in tennis sports

The intensification of the partnership between the Hamburg European Open and Betway illustrates that the British bookmaker wants to expand its commitment to tennis. Last year, the bookmaker from Great Britain demonstrated how important tennis is. So Betway has during the difficult phase around the Corona crisis a Multi -year contract concluded with the tennis tournament in the Hanseatic city and the event awarded the necessary financial stability.

In this year’s edition of the tournament, the “Combined Event” primarily plays an overriding role. After more than 44 years, the Idea of a combined women’s and gentlemen tournament implemented for which Betway has campaigned as part of the extended partnership.

Anthony Workman, CEO of Betway, explains:

“We are very proud to continue our excellent relationship with the Hamburg European Open. This year we are also very happy to write a piece of history as a partner of women’s tennis. It is very important that the women’s tennis receives support so that it can develop further. It is great that we can make a contribution to it through our partnership […]. ”Anthony Workman, CEO from Betway Official press release from the Hamburg European Open

The fact that women and men play at the tennis tournament in Hamburg in parallel Most recently in 1978. Accordingly, both Betway and the organizers look euphorically at this year’s edition.

In general, the so -called “combined events” in European tennis are relative raar sighs. Only during the master tournaments in Rome, Madrid and Eastbourne as well as during the large and prestigious Grand Slams in Wimbledon and Paris are the audience enjoying women’s and men’s tennis.

Betway in tennis sports

Betway is one of the most recognized and established sports betting providers in the gambling industry. The British bookmaker stands for seriousness, security and trustworthiness. According to Sandra Reichel, director of the Hamburg European Open, these properties were very important when choosing the partner for the tennis tournament in the Hanseatic city.

The reputation and the positive properties of Betway are apparently very well received all over the tennis landscape. The sports betting provider is with its sponsorship activities represented wide in tennis. In September 2021, Betway was appointed official main sponsor of the ATP Tour European Open Event. A few months earlier – in March 2021 – the bookmaker also strengthened its presence in the United States and entered into a partnership with the Miami Open. With the Madrid Open, the Davis Cup and the Tie-Break Tens, other well-known tennis tournaments are bustling in Betway’s sponsorship portfolio.

No end in sight. In the near future, the British sports betting provider does not seem to want to throttle his intensive commitment in tennis for the time being. This is proven by the signed sponsoring contracts with the Mercedes Cup in Stuttgart and the Noventi Cup in Hamburg last June.

Sponsoring in football

Football is almost as important for Betway as tennis – maybe even a bit more important. Since the sport with the round leather The masses worldwide enthusiastic and undoubtedly the most popular sport on the world is, the sports betting provider tries to continuously expand its presence and market shares with its sponsorship activities.

Especially the Football dominant market in USA plays an immensely important role. Last but not least, the many partnerships show this. The latest deal occurred before the start of the past season (2021/2022) of the second Bundesliga. Betway announced the long -term partnership with FC Schalke 04. The traditional club from the Ruhr area and the bookmaker agreed on a “premium partnership”, which will initially run from July 1, 2021 to June 30, 2024.

Sing up. When announcing the sponsoring deal, Maik Brodowksi, Betway’s Head of Marketing for USA, said it was a great honor to work with FC Schalke 04. He titled the club as one of the best -known names of American football and is looking forward to supporting the club and its ambitions on the way back to the Bundesliga. A statement that is really well aged, since the Ruhr area association has succeeded in returning to direct resources.

Betway is not only active as a sponsor in American football. With West Ham United, Leicester City and Deportivo Alves, the bookmaker is on the domestic market represented in England and Spain.